Sports Generation strongly believe in supporting local enterprise and endeavours and this is reflected in the many mutually beneficial partnerships that we have developed with local nurseries, schools, businesses and residential home owners.

Pool Maintenance

Sports Generation has partnered with London Swimming Pool Company (LSPC), a multi-award winning company with over 30 years’ experience building, servicing, maintaining and refurbishing luxury pools in London.  Working under the auspices of Sports Generation, LSPC is providing tailored pool care, maintenance and refurbishment services to clients, ensuring that their pools remain in superb condition.

LSPC operates to SPATA standards and the service engineers are highly trained to the standards of the Institute of Swimming Pool Engineers.  Naturally security, discretion and confidentiality are integral to their job specification. By providing a first-class maintenance and water treatment service, LSPC has built long-term relationships with its direct clients who trust the engineers to manage their pools year in and year out.

LSPC’s comprehensive offering means that Sports Generation’s clients will benefit from a ‘one-stop shop’ service, including technical surveys to determine servicing and maintenance requirements, the monitoring and management of water chemistry to ensure people swim in hygienic water (and provision of all chemicals), general pool cleaning, and monitoring and maintaining the efficacy of the plant room equipment. In addition, Sports Generation is able to offer emergency call-out services via LSPC.

Clients who opt for regular pool servicing via Sports Generation will have a dedicated LSPC service engineer who will accumulate knowledge of the client’s pool. In the event of an unexpected issue with the water or plant room equipment, the LSPC pool engineer can correct it quickly and cost effectively.

LSPC will ensure that wear and tear on pool plants does not go unnoticed, replacing any worn parts with new and often more technologically advanced products. Also the maintenance team repair and service boilers, heat pumps, de-humidifiers and air handling units, as well as carrying out sand changes of pool filters or upgrades from sand to glass filtration.

To learn more about LSPC’s full range of services – designing, building, refurbishing and servicing luxury pools – please visit the website.

nurseries & schools

Sports Generation enjoy close association with local nurseries and schools, frequently advertising in school literature and promotional programmes, and providing raffle prizes for school fairs and events.

For example we recently provided a week long complimentary Intensive Holiday Course as a raffle prize for Rokeby Summer Ball, Coombe Hill, Kingston.

In addition, we are happy to provide curriculum swimming and football to nurseries and schools; we currently provide swimming lessons for Gwendolen House Nursery in Putney every Tuesday and Wednesday morning.


Sports Generation enjoy reciprocal partnerships with local health clubs, namely Cedars Health Club, Richmond Hill and Roko Health Club, Chiswick. We successfully run our SG Swim Programme from these luxurious venues, supporting each other’s business objectives.

We also actively endorse a range of local businesses through social media and promotional activity and we are happy to discuss new opportunities with complementary interested organisations.


Sports Generation also successfully run the SG Swim Programme from a number of private residences through a mutually beneficial pool rental partnership. This affords many financial and maintenance benefits for the owner and provides our clients with unparalleled private and calm environments in which to learn to swim.

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