powering your potential
Sports Generation is a high calibre swimming coaching company, established in 2012 to deliver superior small group and shared private weekly swimming lessons to children. Lessons are taught by fully qualified and highly experienced coaches who are passionate about swimming and provide safe, productive sessions, developing strong, skilled and happy swimmers. Sports Generation currently coaches over 1,400 children every week in South West London and Surrey at prestigious health clubs and luxury private residences.
With years of experience of both teaching and running swim companies, we fervently believe that swimming is one of the most important life skills, a skill that should be acquired as early as possible to develop water confidence and correct technique.
Our approach and ethos can be summarised by our brand standards:
We are dedicated to upholding these standards and we regularly hold compulsory training days in all aspects of the business for all employees, instructors and management alike, in a constant quest to maintain and improve what we offer.
We are immensely proud of what we do and what we provide: unsurpassed swimming lessons delivered with quality, commitment, clarity, consistency and excellence.